Marketing in healthcare comes with unique challenges — strict regulations, tight budgets, and the constant pressure to deliver high-quality care while still reaching patients, members, and consumers. The 2025 Healthcare Marketing Impact Awards, co-presented by Modern Healthcare and Ad Age, spotlight the campaigns that managed to overcome those challenges and create memorable, effective marketing.
This year’s winners represent a wide spectrum of creativity, from large-scale integrated campaigns to simple, sharply targeted messages that delivered measurable results.
Scroll to see the complete list of winners.
Campaigns That Made an Impact
The winning entries this year varied widely in scale and execution:
- Multiplatform campaigns running for months
- Customized websites built for patient outreach
- Celebrity-driven in-person events
- Low-cost, high-impact text messaging initiatives
- The “Tiny But Mighty” category, recognizing small but effective projects
The results highlight that there is no single formula for successful healthcare marketing. Instead, the standout campaigns succeeded by tailoring their message to the needs and emotions of their audiences.
Who Judged the Awards?
Judging was conducted by a panel of editors and reporters from Modern Healthcare and Ad Age. Their combined expertise in healthcare, advertising, and brand communication helped identify the campaigns that truly broke through the noise.
How Winners Were Selected
Judges evaluated each entry based on:
- Creativity and originality
- Clear, purposeful messaging
- Appropriate tone for healthcare audiences
- Measurable results and demonstrated impact
Campaigns that blended innovation with strong, audience-focused communication rose to the top.
Eligibility Criteria
To qualify for the 2025 awards, campaigns must have:
- Been created and executed between January 1, 2024, and July 1, 2025
- Been run in any media format, including TV, print, digital, social media, audio, video, outdoor, and more
Some standout entries earned recognition in multiple categories.
